Know Why Is SEO Such A Popular Discussion Topic

Posted in Search Engine Optimization, SEO with tags , , on June 9, 2009 by Sangeeta Ghodke

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% – 80% of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that can provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations – Search engine optimization (SEO) can be described as a modern version of the wild wild west. Basically almost anything can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a true sense, no one is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines – Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

6. SEO Mystery – Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people interested in organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).


Press Release Submissions Tips

Posted in Press Release with tags , , on April 24, 2009 by Sangeeta Ghodke

So what exactly are press release submissions? They are news headlines or news clippings of information that is released by a company or a website describing its products, new launches, or anything that considered noteworthy. No doubt they are a important public relations tool, and should help keep the company in the public view. In addition, these clippings also publicize
any new product that may have been started up to a worldwide audience. Press releases are powerful because thy have a multiplying effect. When the newspapers and media pick it up, they will present it to a wider audience and in turn generate more interest. A press release submission can be a great tool for websites to spread the word and help boost traffic.

How does a press release submission work? Let’s say your company has launches a new product called aromatherapy soap. Now you write an article about the product, maybe get a movie star to launch it at a glitzy ad, and then send the entire story to a public relations news wire who will then pass it on to major media companies like MSN or Yahoo. The added touch of having a celebrity pitch the product makes it attractive to potential circulators. If all goes well, in a couple of days the news of your new product launch will be all over the internet and possibly in a column in the business pages of major newspapers all over the world. This is an excellent way to get instant recognition for your company and your new product!

If you’re a webmaster, a press release submission will help generate the website traffic that will actually increase your site value. Webmasters need as many links to your their websites as they can get for search engine optimization. Now you can choose to spend hours and dollars on building back links to your site. Another option is to use a press release to spread the word and built multiple links from other reputed websites.

If you company is small and with very few resources you may wonder if you can afford such press release submissions. Most people don’t know that there are ways to get your site noticed without having to spend a lot of money. All you have to do is write a good article, and send a free press release submission to public relations firms. Now you can build up plenty of back links to your website at no extra charge, and boost your presence on the search engines.

Press release submission is a very widely used publicity tool, used by most companies and websites. Media companies are flooded with thousands of them on a daily basis. So how do you ensure that your headline gets chosen out of the mass number of submissions? The key is to write a highly effective press release submission. Be sure it conveys the message, creates a lot of interest, but more importantly, catches the eye of the media companies that are responsible for spreading the word.

Press Equalizer.

Link Building For Starters

Posted in SEO with tags , , on April 23, 2009 by Sangeeta Ghodke

Link building is an important aspect of successful marketing of a website or online business. In its most basic definition, link building is simply the process of sharing links and getting your links onto others’ sites so that you can draw more traffic to your website. It also refers to building your own website’s links so that you can offer adequate information and resources to your visitors. However, link building can actually get a whole lot more complicated than this basic definition. Here are some tips and informative bits that will help you to better understand link building, both as a process and in terms of what it can do for your website. To follow are a few tips on link building for beginners.

First, the importance of links should be known and is good basic information as to link building for beginners. Ultimately, someone putting a link to your site on theirs is like them voting for you. It shows the search engines that they find your link useful, which will get it a higher ranking. The more links, or “votes”, you have, the higher your ranking will be. However, having thousands of links out there on all sorts of random sites is not a productive act in link building. Instead, it is better to only include links on sites that have a few basic elements that are necessary for the best link building:

– Credibility: if a site is junk their vote will mean less than a link on a popular or credible site.
– Relevance: if you’re linking to a website about auto insurance, don’t put links on a kid’s gaming site. Not only is it pointless, it also looks like unethical link building to the search engines.
– Anchor text: the words that are used in correlation with your link can make or break its value.
– Position: where your link is placed on a page says a lot. Your link is best placed near the top of the page, within content instead of a list of links, and with as few competing links as possible.

Some of the best link building takes place in articles, directory submissions, and forum postings. What does this mean for you? If you can get your links into relevant sites and have them placed among articles or at the top of a directory list, you’ll get better results from your link building. The use of forums, or message boards, is also useful. However, you need to be careful not to just drop your link off and say nothing; most forum posters will delete links that aren’t useful and just for traffic generation.

This is only the introduction to link building. There is much more to be learned about this great marketing tool.

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Increase Traffic & Page Rank Using Directory Submission

Posted in Directory Submission with tags , , , on April 13, 2009 by Sangeeta Ghodke

Directory Submission is the fastest and the easiest way of increasing traffic, page rank and link popularity. In this article we will be discussing about how to increase instant traffic and page rank as well as link popularity.

Everyone who is running a online business thinks about different ways to increase traffic to their website. Even Page Rank plays an important role in increasing traffic. You can increase your website traffic by article marketing, e-mail marketing etc., Definitely these strategies do get traffic but these are time consuming and need to spend time, energy and money.

Hence, Now we need some quicker way, like taking part in social network, blogs and forums etc., where we leave link back to our website with comments. Even this is one of the way to get instant traffic but again need to spend good time and also with consistency.

After comparing these ways of increasing traffic and page rank of our website site we can find one more important and quicker way of getting good traffic as well as increasing page rank of our website that is Directory Submission.

Directory Submission: We submit our website to other directories to get more visibility and increase instant traffic. While submitting to directories, we provide our website’s title and a brief description of what we offer or what the website is about.

Directory Submission not only gets traffic to our website but also increases page rank. If you website’s page rank is good, search engine sends more traffic to your site, more people link back to you and also page rank is the fame and value of your website. Directory submission increases lot of back links to our website. This is also one of the way to increse link popularity to your website.

There are three types of Directory Submission

1. Submitting to General Directories: In this case we just submit our website to general directories who might be dealing with different products. This kind of submission is not much recommended since for good page ranking your link back should be with the relevant website as yours.

2. Submitting to Niche Directories: In this case while submitting we select the website to where we want to submit and also we select the particular categories under which our website is best suited. This increases quality traffic to our website. For example: If our website is dealing with online music and our website is listed in the category of Real Estate then nobody will visit our website even though they see our link. On the other hand, If our webiste is listed under the category of Entertainment then there is high chance of visitors to visit our website since the visitor is surfing the Entertainment category and they see our Online Music link which comes under Entertainment. This kind of submission is recommended by most of us.

3. Submitting to High PR Directories: These days many people are not only concentrating in submitting to directories but also high page rank directories. This is because the kind of traffic you get depends upon the page rank or popularity of the directories where you website is been submitted. If you submit your website to high page rank directories then you have highest chance of getting more quality links, more traffic and also good page rank to your website. While updating page rank search engine not only takes in to consideration the number of links but also the page rank of the link as well as relevance of the link. This kind of submission is highly recommended.

The conclusion of this article is directory submission increase traffic quickly and improves link popularity and page rank. Having said, while submitting you need to take care of relevancy and quality.

Profits of Internet Marketing

Posted in Internet marketing with tags , , on April 11, 2009 by Sangeeta Ghodke

Internet marketing is exactly what it says, marketing that is done over the internet. Internet marketing and website promotion have many benefits, the principal one being that anything that is published on the internet has the whole world as a potential audience. It is also a relatively cheap way of driving traffic to your website and gaining more sales and boosting your income.

There are several different types of internet marketing that you can use and one of the most popular is by having a lot of content on your website that is SEO rich. SEO stands for search engine optimization and it is a method of using keywords in your text so that it is highly ranked when someone puts them into a search engine.

Internet marketing and the relevance of SEO

If you have any product or service that you are selling, you need to let people know about it. There is no point in having a website that has no one visiting it, so you need a way to get people there. This is where search engine optimization (SEO) becomes so useful to you.

When a person decides to search on the internet for anything they will type what they are looking for into a search engine. They will then usually click into a website that is within the first 3 pages of rankings. This is because a person assumes the higher the Google ranking (if that is the search engine they are using), the more relevant to their search the website will be.

A good ranking is usually down to good SEO. You can check that your website has good SEO and keyword density by using SEO tools to measure the percentage of times your keywords occur during the text. A good keyword percentage is 2-3% in order for a search engine to rank your website highly.

The rise of Internet Marketing

Internet marketing is growing daily and more and more people are using the internet as their first source for information. This is something that any business should realise and make the most of by looking at ways to improve their internet marketing.

256m people visited a search engine in December 2006, this represents 81% of global internet users. [Source: Nielsen/NetRatings, March 2007]

In addition to the clever use of SEO, one way links within articles are another great way of increasing your traffic. This is done by submitting articles related to your product or service and having a link that directly sends the reader to your website. If you want to get your business noticed then use internet marketing and see how it can improve your sales.

Internet Marketing.

Part of On Page Optimization in SEO

Posted in On-page Optimization with tags , , on April 9, 2009 by Sangeeta Ghodke

What is Search Engine Optimization?

Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.

There are two main types of factors in search engine optimization:

1. On page Optimization

2. Off Page Optimization

On Page Optimization:

On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, Google MCN etc. On page factors are directly related to the content and structure of the website.

Features of On Page Optimization:

Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.

Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.

Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.

Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.

URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.

Benefits of On Page Search Engine Optimization:

When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.

Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.

An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.

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Difference Between Real Pagerank and Toolbar Pagerank

Posted in Page Rank with tags , , on April 4, 2009 by Sangeeta Ghodke

The Google pagerank is very often discussed by webmasters on many forums. When they talk about the pagerank many of them don’t understand what is the difference between Real Pagerank and the value displayed by Google toolbar. Continue reading to learn about the difference.

Pagerank is very difficult algorithm. In short the more websites are linking to your domain the higher pagerank will your site get. This is real pagerank. It is updated in real time so if you get a few links pointing to your web today your real pagerank will be increased as soon as the spider will find these links.

If you install Google toolbar you will see the toolbar pagerank value. It is good tool for webmasters to get an idea how important is the visited website. Toolbar pagerank is updated only a few times a year. For this reason it may happen that new website has no toolbar pagerank but ranks well.

People are sometimes confused why they dont rank better in SERPs when their toolbar pagerank increases. You should keep in mind that these values has really nothing to do with your website ranking. Only real pagerank has impact on the SERPs.

So when is useful to use Google toolbar? E. g. when you are looking for link exchange partners. If your site had PR 5 you will probably want to get backlinks from pages with similar or higher pagerank. Also when you are doing forum marketing for SEO purposes you will probably start to post in forums with higher pagerank.

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