Why Keyword Research Important For SEO?

Keyword research, in very basic terms, is the stuff’ you do to determine what are the best keywords to use to attract people to your website.

If you do not target the right Keywords you may end up wasting your time. For example, if you target keywords that are too competitive to begin with you may end up getting no 1st Page Google placement at all.

On the flip side, if you optimise your web pages for phrases that do not actually get searched for then yes, you may be at the top of Google, but nobody else is ever going to see your listing.

Keyword Research is important, but it does not have to be complicated.

There are some free Keyword Tools you should look at using to help you with your Keyword Research, but first you just need to use your common sense.

I suggest do the following:

Let us assume you run a Hotel in Washington, your main keywords would be:

Hotel in Washington

Now, you do not need to do much research to realise that your main Keywords are:

Hotel in Washington

But the first thing to do is to look at all the immediate variations of those Keywords:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington, etc.

What you should then do is brainstorm other keywords relating to Hotels:

Accommodation
Places to Stay
Motels, etc.

Then expand on these new Keywords as with the Hotel in Washington example, and you will end up with about 21 highly targeted keywords as follows:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington
Accommodation in Washington
Accommodation Washington
Washington Accommodation
Accommodation in the Washington Area
Accommodation in and around Washington
Places to Stay in Washington
Places to Stay Washington
Places to Stay in the Washington Area
Places to Stay in and around Washington
Motels in Washington
Motel Washington
Motels Washington
Washington Motels
Motels in the Washington Area
Motels in and around Washington

Why is this so important? Well, if your target Keywords exactly match the keywords people are using on Google you will stand a much better chance of appearing higher up the page.

SEO Tips.

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