Archive for the SEO Category

Know Why Is SEO Such A Popular Discussion Topic

Posted in Search Engine Optimization, SEO with tags , , on June 9, 2009 by Sangeeta Ghodke

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% – 80% of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that can provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations – Search engine optimization (SEO) can be described as a modern version of the wild wild west. Basically almost anything can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a true sense, no one is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines – Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

6. SEO Mystery – Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people interested in organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).

Seotips4u.com

Advertisements

Link Building For Starters

Posted in SEO with tags , , on April 23, 2009 by Sangeeta Ghodke

Link building is an important aspect of successful marketing of a website or online business. In its most basic definition, link building is simply the process of sharing links and getting your links onto others’ sites so that you can draw more traffic to your website. It also refers to building your own website’s links so that you can offer adequate information and resources to your visitors. However, link building can actually get a whole lot more complicated than this basic definition. Here are some tips and informative bits that will help you to better understand link building, both as a process and in terms of what it can do for your website. To follow are a few tips on link building for beginners.

First, the importance of links should be known and is good basic information as to link building for beginners. Ultimately, someone putting a link to your site on theirs is like them voting for you. It shows the search engines that they find your link useful, which will get it a higher ranking. The more links, or “votes”, you have, the higher your ranking will be. However, having thousands of links out there on all sorts of random sites is not a productive act in link building. Instead, it is better to only include links on sites that have a few basic elements that are necessary for the best link building:

– Credibility: if a site is junk their vote will mean less than a link on a popular or credible site.
– Relevance: if you’re linking to a website about auto insurance, don’t put links on a kid’s gaming site. Not only is it pointless, it also looks like unethical link building to the search engines.
– Anchor text: the words that are used in correlation with your link can make or break its value.
– Position: where your link is placed on a page says a lot. Your link is best placed near the top of the page, within content instead of a list of links, and with as few competing links as possible.

Some of the best link building takes place in articles, directory submissions, and forum postings. What does this mean for you? If you can get your links into relevant sites and have them placed among articles or at the top of a directory list, you’ll get better results from your link building. The use of forums, or message boards, is also useful. However, you need to be careful not to just drop your link off and say nothing; most forum posters will delete links that aren’t useful and just for traffic generation.

This is only the introduction to link building. There is much more to be learned about this great marketing tool.

Website design houston.

Increase Your Page Rank By SEO

Posted in SEO with tags , on March 25, 2009 by Sangeeta Ghodke

Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.

Remember, “Rome wasn’t built in a day.”

This article provides 10 SEO tips that will build your search engine rank.

1. Title

The Title is (usually) the hyperlink provided in the search results so make sure it’s people friendly. Put the most important keyword first, followed by the 2nd…If you need to have your Company name there (branding), put it at the end.

2. Meta descriptions

Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results.

3. H Tags (and proper use)

Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.

4. Keyword positioning (on the page)

Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner – people (& engines) read left to right starting from the top.

5. Number and Quality of inbound links

Each link from another web site acts like a vote of confidence – A link implies that the site believes your site has value.

However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank.

6. Linking Text/Description

When building a link campaign, make sure to use keywords in the link. For example, a link with “click here” doesn’t help you with search engines. A link such as “Internet Marketing” is much more effective (if that’s your keyword).

Also, don’t forget to use keywords in your linking description as well.

For the most thorough ebook on developing a strong linking campaign read Jack Humphrey’s “Power Linking 2: Evolution!” (http://www.money-teacher.com/PL2.htm)

7. Content is “King”

Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically “food” for the search engines.

IMPORTANT: DO NOT try to “trick” search engines with useless content. Not only won’t this work, but it will bother potential customers. Also, while you want to mention your keyword, DO NOT “keyword stuff”. A too high word density will penalize you – make it natural.

8. File size

Keep file size as small as possible. It will make for faster loading pages, happier visitors and the search engines like them.

9. Bold & Italic

It’s good practice to highlight your keywords in your copy a few times, but don’t overdo it.

10. Alt tags in image links

Search engines can read text but they can’t see a pictures. Putting in Alt text for a graphic tells the search engine what it is about and also helps people who have their graphics turned off. Make sure to put your keywords in your Alt tags.

Here is an example:

Once your site is optimized for the search engines, you can then start submitting your site. Practice these tips and over time you will see your search engine rank increase.

Home Business Tips Newsletter teaching.

Google’s New SEO Principles

Posted in SEO with tags , , on March 25, 2009 by Sangeeta Ghodke

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as “Allegra”, has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo- guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It’s a few months later and we see many of the ‘sandboxed’ web sites finally appearing well for their targeted keywords.

With 44 occurrences of ‘SEO’ on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don’t listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client’s sites recently, we’ve noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site’s overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won’t ever be able to ignore informative, well written content along with good quality votes from other web sites.

Search engine marketing.

Why is internet marketing important ?

Posted in SEO with tags , , , on September 5, 2008 by Sangeeta Ghodke

Internet marketing : We can called web marketing, online marketing, or eMarketing.  It is marketing for product or services.

Internet marketing is not based on luck, it involves a lot of hard work and effort. Internet Marketing is a part of advertising.

* Drive high quality customers to their website.

* Increase sales leads from customers looking for their products & services.

* Build their brand online by communicating marketing messages to their target audience.

* Increase their profile against their competitors.

* Target a global audience via international search engines.

* Be accountable with ROI tracking (SEM).

What is Backlinks

Posted in SEO on December 18, 2007 by Sangeeta Ghodke

  Backlinks are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

    The basic of making money online is simple. More Visitors come into your site, then more money you will get