Increase Your Page Rank By SEO

Posted in SEO with tags , on March 25, 2009 by Sangeeta Ghodke

Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.

Remember, “Rome wasn’t built in a day.”

This article provides 10 SEO tips that will build your search engine rank.

1. Title

The Title is (usually) the hyperlink provided in the search results so make sure it’s people friendly. Put the most important keyword first, followed by the 2nd…If you need to have your Company name there (branding), put it at the end.

2. Meta descriptions

Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results.

3. H Tags (and proper use)

Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.

4. Keyword positioning (on the page)

Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner – people (& engines) read left to right starting from the top.

5. Number and Quality of inbound links

Each link from another web site acts like a vote of confidence – A link implies that the site believes your site has value.

However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank.

6. Linking Text/Description

When building a link campaign, make sure to use keywords in the link. For example, a link with “click here” doesn’t help you with search engines. A link such as “Internet Marketing” is much more effective (if that’s your keyword).

Also, don’t forget to use keywords in your linking description as well.

For the most thorough ebook on developing a strong linking campaign read Jack Humphrey’s “Power Linking 2: Evolution!” (

7. Content is “King”

Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically “food” for the search engines.

IMPORTANT: DO NOT try to “trick” search engines with useless content. Not only won’t this work, but it will bother potential customers. Also, while you want to mention your keyword, DO NOT “keyword stuff”. A too high word density will penalize you – make it natural.

8. File size

Keep file size as small as possible. It will make for faster loading pages, happier visitors and the search engines like them.

9. Bold & Italic

It’s good practice to highlight your keywords in your copy a few times, but don’t overdo it.

10. Alt tags in image links

Search engines can read text but they can’t see a pictures. Putting in Alt text for a graphic tells the search engine what it is about and also helps people who have their graphics turned off. Make sure to put your keywords in your Alt tags.

Here is an example:

Once your site is optimized for the search engines, you can then start submitting your site. Practice these tips and over time you will see your search engine rank increase.

Home Business Tips Newsletter teaching.


Google’s New SEO Principles

Posted in SEO with tags , , on March 25, 2009 by Sangeeta Ghodke

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as “Allegra”, has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo- from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It’s a few months later and we see many of the ‘sandboxed’ web sites finally appearing well for their targeted keywords.

With 44 occurrences of ‘SEO’ on the relatively short home page of, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don’t listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client’s sites recently, we’ve noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site’s overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won’t ever be able to ignore informative, well written content along with good quality votes from other web sites.

Search engine marketing.

What is SEO?

Posted in Search Engine Optimization with tags , on February 7, 2009 by Sangeeta Ghodke

If you search Google for the phrase ‘What is Search Engine Optimization?’ there are approximately 325 million results. You could ask 100 Internet marketers what SEO is and they would probably all give you a different, long-winded answer.

My very simple answer to the question, what is SEO? is:

The stuff’ you do to get your website ranked (listed) higher up on the Search Engines. The higher up on the Search Engines you get your website, the more likely you will be to get people to visit your website.

As most people only look at the websites listed on page 1 of Google, your aim is to optimize your website for exactly that, 1st Page on Google.

SEO is a very effective way of getting traffic (visitors) to your website via Google, there are some basic principles you must follow in order to help Google find your site so that it can offer your site to its users (the people doing the searching).

By optimizing elements of your pages and by positioning your website in the correct way, you will receive higher rankings on Google. As your rankings on Google go up, the amount of traffic your website receives will also increase.

If you think about the way you use Google, you naturally start at the top and work your way down the page. If you do not see what you are looking for on page 1 you may search for another set of keywords (search term) or you may look on page 2. Very rarely do you look at pages 3, 4 or 5 or so on, unless you have been searching for a while and you have not found what you are looking for.

So, if your website is listed high up on the 1st Page of Google, it goes without saying that you are likely to receive the most clicks and visits to your website.

SEO is a very powerful online tool – you must use SEO to drive traffic to your site.

SEO is easier than you think and as your optimization starts to kick in you will notice that your website will start appearing higher up on Google, this will give you a confidence boost and you will realise that you can optimize your website yourself.

As you will discover the more competitive a keyword is, the more difficult it is going to be to beat other web pages who are also aiming for that 1st page position, but don’t let that put you off, I have hundreds of web pages that appear on the 1st Page of Google for very competitive keywords.

SEO Tips.

Why Keyword Research Important For SEO?

Posted in Keyword with tags , on February 7, 2009 by Sangeeta Ghodke

Keyword research, in very basic terms, is the stuff’ you do to determine what are the best keywords to use to attract people to your website.

If you do not target the right Keywords you may end up wasting your time. For example, if you target keywords that are too competitive to begin with you may end up getting no 1st Page Google placement at all.

On the flip side, if you optimise your web pages for phrases that do not actually get searched for then yes, you may be at the top of Google, but nobody else is ever going to see your listing.

Keyword Research is important, but it does not have to be complicated.

There are some free Keyword Tools you should look at using to help you with your Keyword Research, but first you just need to use your common sense.

I suggest do the following:

Let us assume you run a Hotel in Washington, your main keywords would be:

Hotel in Washington

Now, you do not need to do much research to realise that your main Keywords are:

Hotel in Washington

But the first thing to do is to look at all the immediate variations of those Keywords:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington, etc.

What you should then do is brainstorm other keywords relating to Hotels:

Places to Stay
Motels, etc.

Then expand on these new Keywords as with the Hotel in Washington example, and you will end up with about 21 highly targeted keywords as follows:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington
Accommodation in Washington
Accommodation Washington
Washington Accommodation
Accommodation in the Washington Area
Accommodation in and around Washington
Places to Stay in Washington
Places to Stay Washington
Places to Stay in the Washington Area
Places to Stay in and around Washington
Motels in Washington
Motel Washington
Motels Washington
Washington Motels
Motels in the Washington Area
Motels in and around Washington

Why is this so important? Well, if your target Keywords exactly match the keywords people are using on Google you will stand a much better chance of appearing higher up the page.

SEO Tips.


Posted in Blog with tags , on January 30, 2009 by Sangeeta Ghodke

Blogs & Blogging Terminology
Like most new technologies, the blogosphere (blogging world) is full of new words, terms, and slang used to describe blogs and the act of blogging. To get you started on knowing the lingo, here are some of the many blog-related terms you’ll find written online today.

Blog : Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author.

Blogger : A person who blogs.

Blogging : The act of writing or updating your blog.

Blogosphere : Meaning all blogs, it is an expression used to describe the ‘world of blogs’.

Blogroll : Found on blogs it is a list of links to other blogs and Web sites that the blog author commonly references or is affiliated with. Blogrolls help blog authors to establish and build upon a their blogger community.

Blogsnob : (1) A slang term used to describe a blogger who doesn’t respond to blog comments left by people outside his or her own circle of blogger friends.
(2) Written as BlogSnob, a free advertising exchange for blogs and personal sites.

B-Blog : Short for business blog, a blog used by a business to promote itself.

Klog : Short for knowledge blog, klog is a type of blog usually used as an internal / Intranet blog that is not accessible to the general public and that serves as a knowledge management system. The term klog is also being used to describe a blog that is technical content oriented.

Moblog : Acronym used to combine the terms “mobile” and “Web log”. Where a Web log (also called a blog) is a Web page that serves as a publicly accessible personal journal for an individual, a moblog is a blog which has been posted to the Internet from a mobile device such as a mobile phone or PDA.

Tagging : Commonly used in blogs, site authors attach keyword descriptions (called tags) to identify images or text within their site as a categories or topic. Web pages and blogs with identical tags can then be linked together allowing users to search for similar or related content. If the tags are made public, online pages that act as a Web-based bookmark service are able to index them. tags can be created using words, acronyms or numbers. Tags are also called tagging, blog tagging, folksonomies (short for folks and taxonomy), or social bookmarking.

Blog and Ping : An online marketing term applied to a system that utilizes blogs and pings (short for pingback) to deliver content and /or sites for indexing in search engines with the ultimate aim of profit. Also called blog ping.

Vlog : Short for video blog, it is the term used to describe a blog that includes or consists of video clips. Typically updated daily (or with regular frequency) vlogs often reflect the personality or cause of the author. Also called vog.


Posted in Search Engine Optimization with tags , on January 30, 2009 by Sangeeta Ghodke

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results. Most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder. The following FREE tools and advice describes how to design your keywords with Search Engine Optimization and ranking in mind.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. The Bruce Clay website offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.


Posted in Keyword with tags , on January 30, 2009 by Sangeeta Ghodke


Keywords are single words which help to identify the content of a website or web page. Keywords are not only used in text of a website but also in the title, description, keyword tag as well as other tags. In the html of the web page

Importance of Keyword Analysis :

Keyword Research is a process of selecting the most effective keyword phrases that can help visitors find our website.

Choosing the right keywords is key to the success of your search marketing campaings, you can find out which keywords attract the visitors most likely to become customers.

Keyword Indentification :

Keyword Indentification is a very important part of search engine optimization

Keyword density

Keywords as a percentage of indexable text words.

NoteKeyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only <body> text. More elaborate scenarios might have a search engine using <body> text, ALT tags, META tags, comment tags, and a handful of other tags.

For example : If a keyword is used 5 times in page with 100 indexable text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing.
Keyword density is a calculation of the number of times the selected keyword appears on the web page. Keyword density is always expressed as a percentage of the total word content on a given web page. Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword)

Definition of KEI

Keywords Effectiveness Index (KEI). Keyword based upon (In contact with, on top of) its popularity and the number of competing (competition) websites Higher KEI values are “better” in that they represent more searches per website.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

Keyword Research Tools :

Overture :

Called keyword Assistant, it is a tool used by search engine optimization professionals for finding related searches the data and your keywords and how many times that keyword was searched on last month.

Word Tracker :

You enter some keywords, & they will tell you how often people search of them, and also tell you how may competing sites use those keywords. And word tracker also help to find all keyword combinations that strong any relation to any business, service, or product

Google Adwords :

This is also a tool. This tool can provide ideas for new keywords that can help you improve your page rankings. It does not provide the number of times a term (that keywords) have been searched.