Archive for Internet marketing

Know Why Is SEO Such A Popular Discussion Topic

Posted in Search Engine Optimization, SEO with tags , , on June 9, 2009 by Sangeeta Ghodke

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% – 80% of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that can provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations – Search engine optimization (SEO) can be described as a modern version of the wild wild west. Basically almost anything can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a true sense, no one is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines – Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

6. SEO Mystery – Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people interested in organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).


Press Release Submissions Tips

Posted in Press Release with tags , , on April 24, 2009 by Sangeeta Ghodke

So what exactly are press release submissions? They are news headlines or news clippings of information that is released by a company or a website describing its products, new launches, or anything that considered noteworthy. No doubt they are a important public relations tool, and should help keep the company in the public view. In addition, these clippings also publicize
any new product that may have been started up to a worldwide audience. Press releases are powerful because thy have a multiplying effect. When the newspapers and media pick it up, they will present it to a wider audience and in turn generate more interest. A press release submission can be a great tool for websites to spread the word and help boost traffic.

How does a press release submission work? Let’s say your company has launches a new product called aromatherapy soap. Now you write an article about the product, maybe get a movie star to launch it at a glitzy ad, and then send the entire story to a public relations news wire who will then pass it on to major media companies like MSN or Yahoo. The added touch of having a celebrity pitch the product makes it attractive to potential circulators. If all goes well, in a couple of days the news of your new product launch will be all over the internet and possibly in a column in the business pages of major newspapers all over the world. This is an excellent way to get instant recognition for your company and your new product!

If you’re a webmaster, a press release submission will help generate the website traffic that will actually increase your site value. Webmasters need as many links to your their websites as they can get for search engine optimization. Now you can choose to spend hours and dollars on building back links to your site. Another option is to use a press release to spread the word and built multiple links from other reputed websites.

If you company is small and with very few resources you may wonder if you can afford such press release submissions. Most people don’t know that there are ways to get your site noticed without having to spend a lot of money. All you have to do is write a good article, and send a free press release submission to public relations firms. Now you can build up plenty of back links to your website at no extra charge, and boost your presence on the search engines.

Press release submission is a very widely used publicity tool, used by most companies and websites. Media companies are flooded with thousands of them on a daily basis. So how do you ensure that your headline gets chosen out of the mass number of submissions? The key is to write a highly effective press release submission. Be sure it conveys the message, creates a lot of interest, but more importantly, catches the eye of the media companies that are responsible for spreading the word.

Press Equalizer.

Profits of Internet Marketing

Posted in Internet marketing with tags , , on April 11, 2009 by Sangeeta Ghodke

Internet marketing is exactly what it says, marketing that is done over the internet. Internet marketing and website promotion have many benefits, the principal one being that anything that is published on the internet has the whole world as a potential audience. It is also a relatively cheap way of driving traffic to your website and gaining more sales and boosting your income.

There are several different types of internet marketing that you can use and one of the most popular is by having a lot of content on your website that is SEO rich. SEO stands for search engine optimization and it is a method of using keywords in your text so that it is highly ranked when someone puts them into a search engine.

Internet marketing and the relevance of SEO

If you have any product or service that you are selling, you need to let people know about it. There is no point in having a website that has no one visiting it, so you need a way to get people there. This is where search engine optimization (SEO) becomes so useful to you.

When a person decides to search on the internet for anything they will type what they are looking for into a search engine. They will then usually click into a website that is within the first 3 pages of rankings. This is because a person assumes the higher the Google ranking (if that is the search engine they are using), the more relevant to their search the website will be.

A good ranking is usually down to good SEO. You can check that your website has good SEO and keyword density by using SEO tools to measure the percentage of times your keywords occur during the text. A good keyword percentage is 2-3% in order for a search engine to rank your website highly.

The rise of Internet Marketing

Internet marketing is growing daily and more and more people are using the internet as their first source for information. This is something that any business should realise and make the most of by looking at ways to improve their internet marketing.

256m people visited a search engine in December 2006, this represents 81% of global internet users. [Source: Nielsen/NetRatings, March 2007]

In addition to the clever use of SEO, one way links within articles are another great way of increasing your traffic. This is done by submitting articles related to your product or service and having a link that directly sends the reader to your website. If you want to get your business noticed then use internet marketing and see how it can improve your sales.

Internet Marketing.

Why is internet marketing important ?

Posted in SEO with tags , , , on September 5, 2008 by Sangeeta Ghodke

Internet marketing : We can called web marketing, online marketing, or eMarketing.  It is marketing for product or services.

Internet marketing is not based on luck, it involves a lot of hard work and effort. Internet Marketing is a part of advertising.

* Drive high quality customers to their website.

* Increase sales leads from customers looking for their products & services.

* Build their brand online by communicating marketing messages to their target audience.

* Increase their profile against their competitors.

* Target a global audience via international search engines.

* Be accountable with ROI tracking (SEM).