Archive for SEO

Know Why Is SEO Such A Popular Discussion Topic

Posted in Search Engine Optimization, SEO with tags , , on June 9, 2009 by Sangeeta Ghodke

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% – 80% of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that can provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations – Search engine optimization (SEO) can be described as a modern version of the wild wild west. Basically almost anything can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a true sense, no one is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines – Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

6. SEO Mystery – Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people interested in organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).


Profits of Internet Marketing

Posted in Internet marketing with tags , , on April 11, 2009 by Sangeeta Ghodke

Internet marketing is exactly what it says, marketing that is done over the internet. Internet marketing and website promotion have many benefits, the principal one being that anything that is published on the internet has the whole world as a potential audience. It is also a relatively cheap way of driving traffic to your website and gaining more sales and boosting your income.

There are several different types of internet marketing that you can use and one of the most popular is by having a lot of content on your website that is SEO rich. SEO stands for search engine optimization and it is a method of using keywords in your text so that it is highly ranked when someone puts them into a search engine.

Internet marketing and the relevance of SEO

If you have any product or service that you are selling, you need to let people know about it. There is no point in having a website that has no one visiting it, so you need a way to get people there. This is where search engine optimization (SEO) becomes so useful to you.

When a person decides to search on the internet for anything they will type what they are looking for into a search engine. They will then usually click into a website that is within the first 3 pages of rankings. This is because a person assumes the higher the Google ranking (if that is the search engine they are using), the more relevant to their search the website will be.

A good ranking is usually down to good SEO. You can check that your website has good SEO and keyword density by using SEO tools to measure the percentage of times your keywords occur during the text. A good keyword percentage is 2-3% in order for a search engine to rank your website highly.

The rise of Internet Marketing

Internet marketing is growing daily and more and more people are using the internet as their first source for information. This is something that any business should realise and make the most of by looking at ways to improve their internet marketing.

256m people visited a search engine in December 2006, this represents 81% of global internet users. [Source: Nielsen/NetRatings, March 2007]

In addition to the clever use of SEO, one way links within articles are another great way of increasing your traffic. This is done by submitting articles related to your product or service and having a link that directly sends the reader to your website. If you want to get your business noticed then use internet marketing and see how it can improve your sales.

Internet Marketing.

Part of On Page Optimization in SEO

Posted in On-page Optimization with tags , , on April 9, 2009 by Sangeeta Ghodke

What is Search Engine Optimization?

Search Engine Optimization is the process of enhancing the visibility of a website on search engine listings. It refers to a list of marketing tools required to arrange a website in order to increase its rankings in the context of the result of pages of search engines and directories.

There are two main types of factors in search engine optimization:

1. On page Optimization

2. Off Page Optimization

On Page Optimization:

On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, Google MCN etc. On page factors are directly related to the content and structure of the website.

Features of On Page Optimization:

Title Tag: This is an area in a web page where the text is placed that shows the title of the website on the very top of the web browser window. Search engines use title tags to make a link in search results.

Meta tag description: A Meta Tag Description is a part of web page coding that gives the basic description about the website. This should focus on the website because Meta tag description plays a very important role in web page ranking.

Meta Tag Keywords: Meta Tag Keywords play the similar role as meta tag description for highlighting the importance of a website.

Keyword Density: A particular percentage of keywords used on a web page are called keyword density. A keyword must be used in a web page from 2% to 8 % for good page ranking. This technique is the backbone of Search Engine Optimization.

URL Structure: If you want your website to rank well then your URL of website must be related to the context of the website.

Benefits of On Page Search Engine Optimization:

When creating or updating a commercial website it should be taken into consideration that the products are made more attractive for the viewers. At the same time it must be taken into account that the ability o gain more exposure with a broader target audience has its own benefits. Most websites need to reach out to a larger target audience in order to enhance their business. On Page Optimization allows a higher page ranking and based on a specific keyword or phrases they enter. This process identifies those keywords that will benefit a particular website and uses them in such a way that it gets a higher page ranking when those keywords are searched.

Most searchers only use first page displayed websites on their searches because this is where the pages with higher page rankings are displayed, which translates into these pages find the highest relevance to their keyword searches. This makes it even more vital that each website comprehends the significance and the knowledge necessary to adapt their websites to benefit from Search Engine Optimization.

An understanding of Search Engine Optimization provides the website a higher ranking in the world of search engines. By taking advantage of optimization techniques, more searchers will gain faster access to the particular website. If the website has something worthwhile to offer then this strategy that should be implemented immediately.

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Website design and development.

What is SEO?

Posted in Search Engine Optimization with tags , on February 7, 2009 by Sangeeta Ghodke

If you search Google for the phrase ‘What is Search Engine Optimization?’ there are approximately 325 million results. You could ask 100 Internet marketers what SEO is and they would probably all give you a different, long-winded answer.

My very simple answer to the question, what is SEO? is:

The stuff’ you do to get your website ranked (listed) higher up on the Search Engines. The higher up on the Search Engines you get your website, the more likely you will be to get people to visit your website.

As most people only look at the websites listed on page 1 of Google, your aim is to optimize your website for exactly that, 1st Page on Google.

SEO is a very effective way of getting traffic (visitors) to your website via Google, there are some basic principles you must follow in order to help Google find your site so that it can offer your site to its users (the people doing the searching).

By optimizing elements of your pages and by positioning your website in the correct way, you will receive higher rankings on Google. As your rankings on Google go up, the amount of traffic your website receives will also increase.

If you think about the way you use Google, you naturally start at the top and work your way down the page. If you do not see what you are looking for on page 1 you may search for another set of keywords (search term) or you may look on page 2. Very rarely do you look at pages 3, 4 or 5 or so on, unless you have been searching for a while and you have not found what you are looking for.

So, if your website is listed high up on the 1st Page of Google, it goes without saying that you are likely to receive the most clicks and visits to your website.

SEO is a very powerful online tool – you must use SEO to drive traffic to your site.

SEO is easier than you think and as your optimization starts to kick in you will notice that your website will start appearing higher up on Google, this will give you a confidence boost and you will realise that you can optimize your website yourself.

As you will discover the more competitive a keyword is, the more difficult it is going to be to beat other web pages who are also aiming for that 1st page position, but don’t let that put you off, I have hundreds of web pages that appear on the 1st Page of Google for very competitive keywords.

SEO Tips.

Why Keyword Research Important For SEO?

Posted in Keyword with tags , on February 7, 2009 by Sangeeta Ghodke

Keyword research, in very basic terms, is the stuff’ you do to determine what are the best keywords to use to attract people to your website.

If you do not target the right Keywords you may end up wasting your time. For example, if you target keywords that are too competitive to begin with you may end up getting no 1st Page Google placement at all.

On the flip side, if you optimise your web pages for phrases that do not actually get searched for then yes, you may be at the top of Google, but nobody else is ever going to see your listing.

Keyword Research is important, but it does not have to be complicated.

There are some free Keyword Tools you should look at using to help you with your Keyword Research, but first you just need to use your common sense.

I suggest do the following:

Let us assume you run a Hotel in Washington, your main keywords would be:

Hotel in Washington

Now, you do not need to do much research to realise that your main Keywords are:

Hotel in Washington

But the first thing to do is to look at all the immediate variations of those Keywords:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington, etc.

What you should then do is brainstorm other keywords relating to Hotels:

Places to Stay
Motels, etc.

Then expand on these new Keywords as with the Hotel in Washington example, and you will end up with about 21 highly targeted keywords as follows:

Hotels in Washington
Hotel Washington
Hotels Washington
Washington Hotels
Hotels in the Washington Area
Hotels in and around Washington
Accommodation in Washington
Accommodation Washington
Washington Accommodation
Accommodation in the Washington Area
Accommodation in and around Washington
Places to Stay in Washington
Places to Stay Washington
Places to Stay in the Washington Area
Places to Stay in and around Washington
Motels in Washington
Motel Washington
Motels Washington
Washington Motels
Motels in the Washington Area
Motels in and around Washington

Why is this so important? Well, if your target Keywords exactly match the keywords people are using on Google you will stand a much better chance of appearing higher up the page.

SEO Tips.


Posted in Search Engine Optimization with tags , on January 30, 2009 by Sangeeta Ghodke

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The objective of Search Engine Optimization (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine results with ranking and placement advice, information, hints, tips, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.

It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results. Most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder. The following FREE tools and advice describes how to design your keywords with Search Engine Optimization and ranking in mind.

There are no Search Engine Optimization secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. SEO training, content and link services are just one small part. This site targets improving search engine rankings by using a “follow the leader” approach to keyword selection and page wording. Once you know what keywords and search engine marketing services (not spam) worked for the “leaders”, you can “beat the leader” and do even better! Proper Search Engine Optimization requires that you beat your competition, so knowing the keywords and criterion used by your competition is the most important first step. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort. The Bruce Clay website offers help, hints, and tips for improving search engine results via a specific search engine keywords placement methodology.

Off-Page Optimization

Posted in Off-page Optimization with tags , , on November 19, 2008 by Sangeeta Ghodke

Off-Page Optimization : Off page optimization improve our search engine ranking. And also effect on It’s Search Engine Ranking Position.

Off Page Optimization is what we can be done off the pages of a website to maximize its performance in the search engines for target keywords related to the on-page content and keywords in off-page.

Off-Page Optimization factors:

Public relations
Article distribution
Social networking via sites like Digg and Slashdot
Link campaigns, such as asking complementary businesses to provide links
Directory listings
Link exchanges
Three-way linking
One-way linking
Forum posting
Multiway linking